What Experienced RevOps Leaders Know That the Playbooks Don't Tell You
Fireside & Firefights: RevOps Edition is a free LinkedIn Live for RevOps and GTM operators, with Emily Goh, founder of Gohvio, and Leore Spira, on Thursday 5 November 2026 at 12:00 pm ET (17:00 UTC).
Thu 5 Nov, 12:00 pm ET (17:00 UTC)
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How to build the foundation, find the focus, and know what's actually worth fixing.
Real operators. Real fires. Real lessons. Zero corporate theater.
There are plenty of RevOps playbooks telling you what you should build.
The problem? They rarely tell you what to build first.
Before the dashboards, workflows, automation, AI, and endless Salesforce cleanup, experienced RevOps leaders know there's something more important:
Understand the business.
What actually drives revenue? Where are the biggest gaps? What does the business need to know? And which problems are actually worth fixing?
For this edition of Fireside & Firefights, I'm sitting down with Leore, a Revenue Operations and GTM Strategy Leader and revenue architect who has built AI-enabled RevOps, forecasting, and Salesforce systems.
We're keeping it simple.
🔥 Build the foundation. Get the fundamentals right before piling on more process, technology, and complexity.
🔥 Find the focus. Not everything is a fire. Learn how to identify what actually matters to the business.
🔥 Understand before you optimize. You can build the most sophisticated RevOps machine in the world and still solve the wrong problem.
🔥 Know what's worth fixing. Some things need to be rebuilt. Some need to be worked around. And some aren't worth touching yet.
Because good RevOps isn't about implementing every best practice. It's about understanding the business well enough to know which practices actually make sense for yours.
No 47-slide deck. No "10-step RevOps transformation." No pretending every company needs the same playbook.
Just an experienced operator sharing the lessons, judgment calls, and hard-earned perspective that you usually only get after being in the trenches.
Come with your RevOps fires. We'll bring the firefighting.
How it runs
- The Fireside: 35 minutes, live on LinkedIn. The conversation with Leore.
- The Firepit: 25 minutes. Your turn: the audience.
What to bring
Come with your RevOps fires.
Who should attend
- Heads and directors of RevOps, Sales Ops and Marketing Ops
- GTM operators and GTM engineers who build and maintain the systems
- Fractional RevOps and agency leads, and founders running go-to-market
- Finance and sales leaders who rely on numbers they did not build
Your guest
Leore Spira, Revenue Operations and GTM Strategy Leader LinkedIn
Leore co-founded The OptimiZers, a professional community for operations leaders, and has built revenue operations from scratch at SaaS startups. Leore writes the #revopsconfessions series on LinkedIn.
Emily Goh, founder of Gohvio. LinkedIn
Anything you post in the LinkedIn chat is public.
Questions
Who is Fireside & Firefights: RevOps Edition for?
RevOps, sales ops, marketing ops and GTM operators who have fought real fires, plus the finance and sales leaders who depend on their numbers. It is not a RevOps 101.
What will I learn?
How an experienced operator decides what to build first, what is worth fixing and what can wait: build the foundation, find the focus, understand before you optimize. Bring your own fires to The Firepit, the 25-minute audience part.
Is it recorded?
Yes. Registrants get the takeaways and bite-sized videos by email within two days, and the full recording is posted on gohvio.io. Anything you post in the LinkedIn chat is public.
What does it cost?
Nothing. Registering takes a first name and an email address.
How do I join?
Register on this page. You get a confirmation with the LinkedIn link and calendar options, then up to three reminders: 2 days, 1 day and 1 hour before. It is live on LinkedIn Live at 12:00 pm ET (17:00 UTC) on Thursday 5 November 2026.
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